Privacy Policy

Introduction

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, book a consultation, or use our overnight newborn care services.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information You Provide

When you book a consultation, join a waitlist, request information, or otherwise contact us, we may collect:

Contact information: Name, email address, phone number, mailing address

Household information: Due date, baby’s birth date, number of children, partner/spouse name

Health and care information: Feeding preferences, sleep concerns, birth complications, special needs

Scheduling preferences: Preferred consultation times, desired start dates, requested package tier

Communication preferences: Your choices about receiving email, SMS/text messages, or phone calls

Automatically Collected Information

When you visit our website, we may automatically collect:

Device and browser data: IP address, browser type, operating system, device identifiers

Usage data: Pages visited, time spent on site, referring URLs, links clicked

Cookies and tracking technologies: Small data files stored on your device to improve site functionality and user experience

How We Use Your Information

We use the information we collect to:

Schedule and conduct video consultations

Assess your family’s needs and recommend appropriate care packages

Communicate with you about services, availability, scheduling, and account-related updates

Send marketing or educational messages (email or SMS) when you have opted in

Process bookings and maintain service records

Improve our website, services, and customer experience

Comply with legal obligations and protect our rights

SMS/Text Message Policy

SMS Opt‑In

You may choose to provide your mobile phone number and opt in to receive SMS/text messages from us (for example, when filling out a form or booking a consultation). Opt‑in is always voluntary and not required to purchase services.

By opting in, you agree to receive text messages that may include:

Appointment confirmations, reminders, and updates

Service-related notifications

Occasional promotional or educational messages, if expressly consented to

Message frequency may vary. Standard message and data rates may apply according to your mobile carrier plan.

SMS Opt‑Out

You can opt out of SMS/text messages at any time by:

Replying STOP to any message we send, or

Contacting us directly at [email protected] or 716-261-2910

After you opt out, you may still receive non‑marketing messages when required to service an existing booking (for example, rescheduling an upcoming appointment), where permitted by law.

No Sharing or Selling of SMS Consent

Your SMS opt‑in consent and mobile phone number are not shared, sold, or rented to third parties for their own marketing or promotional purposes. SMS data is used only by us and our contracted service providers to deliver messages on our behalf.

How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

Service providers: Third‑party tools we use for scheduling (e.g., calendar booking software), SMS and email delivery, payment processing, and website hosting, solely to perform services on our behalf

Legal requirements: When required by law, court order, or governmental request

Business transfers: In connection with a merger, acquisition, or sale of assets

With your consent: When you explicitly authorize us to share your information

All service providers that process SMS or other personal data on our behalf are required to protect your information and use it only for the purposes we specify.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

HIPAA and Health Information

While we collect some health‑related information during consultations and service delivery, our services are not covered under HIPAA (Health Insurance Portability and Accountability Act) as we are not healthcare providers, health plans, or healthcare clearinghouses.

However, we treat all health and family information with strict confidentiality and use it solely for the purpose of providing personalized newborn care services.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Remember your preferences and settings

Analyze site traffic and user behavior

Improve website functionality and performance

You can control cookie settings through your browser. Disabling cookies may limit some website features.

Your Privacy and Communication Rights

Depending on your location, you may have the following rights:

Access: Request a copy of the personal information we hold about you

Correction: Request corrections to inaccurate or incomplete information

Deletion: Request deletion of your personal information (subject to legal retention requirements)

Opt‑out of marketing: Unsubscribe from marketing emails using the “unsubscribe” link, or stop SMS by replying STOP

Update preferences: Change your communication preferences (email, SMS, phone) at any time

Data portability: Request your data in a portable format, where applicable

To exercise these rights or update your preferences, please contact us using the information below.

Third‑Party Links

Our website may contain links to third‑party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Children’s Privacy

Our services are intended for parents and guardians of newborns and young children. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Continued use of our website or services after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Phone: (716) 261-2910